Hi Volts is the future of ticketing. Combining the power of AI, User Centered Design & a compelling User Interface, Hi Volts makes it easy for anyone to book personalized tickets for their favorite events, while letting organizers stay updated with all the data to make their events a success!
The Products
Mobile App
Web App
Web App for Organizers
4.3
Hi Volts revolutionizes event ticketing with personalization, alongside the introduction of unparalleled security & digital ownership.
As a UX/UI designer on this project, my role involved crafting a seamless user experience for the web app, mobile app and the organizer dashboard.
The platform caters to event attendees seeking innovation and organizers desiring control. Hi Volts not only modernizes ticketing, but also pioneers a future where technology enhances transparency and enjoyment in live events, setting a new standard for the industry.
Ticketing apps currently treat all users the same, failing to recognize individual preferences, past behaviors, and interests. This lack of personalisation means, users receive generic recommendations and notifications that often do not align with their tastes or event attendance history. Consequently, users may feel disconnected and less inclined to engage with the app, leading to lower user retention and satisfaction.
Enhance the app's personalized experience by leveraging AI to analyze user data, including preferences, past behaviors, and event attendance history. Implement AI algorithms to provide customized event recommendations, tailored notifications, and relevant content to each user.
Mobile Penetration:
Ticketing has a high mobile penetration rate, indicating a strong potential for mobile-centric ticketing experiences.
Cultural and Sporting Events:
Given vibrant cultures and sporting scenes globally, there's likely a demand for diverse event categories and ticketing solutions catering to various interests.
Regulations and Scalping:
The world has seen efforts to regulate ticket scalping, impacting the ticketing landscape. Solutions that address such challenges may be crucial.
Digital Transformation:
There's an ongoing digital transformation across industries, impacting how events are organized, promoted, and attended.
User Experience Focus:
Event ticketing platforms were increasingly prioritizing user experience, with responsive web design and intuitive interfaces becoming standard.
The research phase encompassed a dual approach, combining quantitative and qualitative methodologies to gain a comprehensive understanding of user experiences within the Hi Volts ticketing app. These methods provided both numerical insights and in-depth qualitative feedback, guiding informed design decisions and improvements.
Qualitative Research:
Key Metrics Tracked:
User Engagement:
Conversion Rates:
User Feedback Surveys:
Retention Rates:
Methodology:
In-App Analytics:
Surveys and Questionnaires:
A/B Testing:
Key Findings:
High User Engagement:
Initial analysis indicated a high level of user engagement, with users spending a significant amount of time exploring events and making purchases.
Optimized Checkout Process:
A/B testing revealed improvements in the checkout process, resulting in a higher conversion rate and reduced cart abandonment.
Positive User Satisfaction Scores:
Survey results reflected positive user satisfaction scores, particularly in terms of app usability and the effectiveness of the event discovery process.
Areas for Improvement:
Identified specific areas for improvement, such as enhancing the personalization of event recommendations and fine-tuning certain UI elements for a more intuitive experience.
Qualitative Research:
Methodology:
User Interviews:
Usability Testing:
Feedback Forms:
Key Findings:
User Narratives:
Collected rich narratives on user experiences, shedding light on the emotional aspects of using the app and uncovering unmet needs.
Usability Pain Points:
Identified specific pain points related to usability, navigation, and understanding certain features, providing actionable insights for improvements.
Feature Desirability:
Explored user desires for additional features or enhancements, helping prioritize future updates based on user expectations.
Maria Modric
33, Event Manager
London, UK
Motivations
Professional Event Success:
Aims to ensure the success of the events she manages and seeks tools that simplify the planning process.
Values platforms that help maximize attendance and streamline event logistics.
Stay Informed:
Wants to stay informed about industry trends, popular events, and new venues.
Values apps that provide insights into the latest event management practices.
Pain Points
Complex Event Setup:
Finds it challenging to set up events efficiently on some platforms.
Requires a user-friendly dashboard that simplifies the event creation process.
Limited Insights:
Struggles with a lack of analytics and insights into attendee behaviour.
Needs a robust dashboard with comprehensive reporting features.
Needs
Intuitive Dashboard:
Requires an intuitive dashboard that allows for easy event creation, management, and tracking.
Analytical Tools:
Seeks analytical tools that provide insights into ticket sales, attendee demographics, and event success metrics.
Dean Bown
28, Marketing Specialist
Toronoto, Canada
Motivations
Social Connector:
Enjoys attending various events to network and socialize.
Values experiences and seeks opportunities to explore new venues and activities.
Efficiency Seeker:
Prefers a quick and easy ticketing process without unnecessary complications.
Values time and appreciates apps that offer a seamless and efficient experience.
Pain Points
Frustrating Checkouts:
Gets frustrated with lengthy and complicated checkout processes on some ticketing platforms.
Wants a streamlined and intuitive process for purchasing event tickets.
Limited Event Discovery:
Feels overwhelmed by the sheer number of events and struggles to discover those aligned with personal interests.
Wishes for personalized event recommendations based on preference
Needs
User-Friendly Interface:
Requires an intuitive interface that allows for easy navigation and quick access to relevant event information.
Personalized Recommendations:
Seeks a system that learns preferences over time and provides tailored event recommendations.
